Digital Design and Marketing I & II

Students learn the basics and importance of color, type, illustration, photography, animation and various print and layout techniques in a fully-equipped, state-of-the-art Mac lab. They build portfolios through the use of industry-standard software to create dynamic and visually appealing final products such as illustrations, logos brochures, web sites, publications, advertisements and product packaging.

Students in this program have an opportunity to enroll in Rockland Community College’s High School Enrichment Program, which allows them to earn college credits. Articulation agreements with other colleges and institutions also exist.

Digital Design students may earn Adobe Certified Associate (ACA) certifications including, Rich Media Communication using Adobe Flash Professional, Web Communication using Adobe Dreamweaver and Visual Communication using Adobe Photoshop, Illustrator and InDesign. Elective study includes Maya 3D modeling and animation.

Program Studies

Preparation for ACA Exams

• Career Planning
• Color Theory
• Dreamweaver (web design software)
• Electronic Design for Print Media
• Flash, Animation Master (animation software)
• Illustrator (vector draw software)
• InDesign (page layout software)
• Process and Procedures
• Photoshop (raster paint software)
• Typography
• Entrepreneurship

*The NOCTI Advertising & Design Exam can be used as a replacement for the US History or Global History exam for graduation requirements.

College Articulations

Rockland Community College (9 dual credits), St. Thomas Aquinas College (6 dual credits), College of Westchester, Sullivan Community College, SUNY Cobleskill

Professional Certifications

Adobe Certified Associate for Photoshop, Illustrator, Dreamweaver, Flash, InDesign

Career Options

Graphic Designer, Animator, Web Site Designer, Video Game Designer, Illustrator, Advertising Professional, Special Effects Technician, Entrepreneur, Layout Artist